12th December 2009 saw Wholesome open its doors for the first time. Based at 47 Rivington Street, Shoreditch in the heart of East London, Wholesome wanted to stock the best in premium menswear from around the globe.

With brands such as Crooks & Castles, Mishka NYC, Staple Design, 10 Deep and The Hundreds joining the Wholesome dream first, the store has evolved even in its short few months. Now with brands such as aNYthing, Puma and Diamond Supply Co, the brands are becoming more diverse and interesting for the already strong growing customer base.

Sourcing brands direct from US with Acapulco Gold and Japan in Articalizm, Wholesome aims to bring the best of the World to the streets of London. Not ignoring our own back garden, brands such as London's own Too Much Posse! all add to the impressive stable of brands.

With multifarious brands due for the coming seasons, we hope that you will join us on the ride.

Much love.

The Wholesome Family.